The Sora Release, Simplicity and Photorealistic Ideation

Welcome to wake up with AI, the podcast where human powered meets AI assisted. Join your hosts, Chris Carillon, Niko Lofakas, and George b Thomas as we dive deep into the world of artificial intelligence. From the latest AI news to cutting edge tools and skill sets, we are here to help business owners, marketers, and everyday individuals unlock their full potential with the power of AI. Let's get started.

Good morning. Happy Tuesday, December 10th, 2024. It's time to build AI skills daily here with George and Niko. How are you fellas doing today?

Doing great. Doing great. Finally caught up to, both day 2 day 3 for, 12 days of shipments. So very excited for yesterday's launch.

Doing good, Chris. How you doing?

I'm doing alright. Doing alright. Yeah. Go ahead. Dive in, Nico.

Today is, I guess, day 4 of of shipments coming up.

Yeah. So today is day 4. Day 2 was Friday, and day 2 was way more for enterprise, way more for, like, science related. It was not necessarily, like, features for users, or that, like, users would necessarily take a high amount of advantage of, but it was definitely, like more of a technical release. And also over the weekend or between last week and this week, there's the ability to use multiple inputs now.

So you have the ability to attach stuff and then you can also call on DALL E if you need to. You can call on or obviously, you have your Google resource as well, and you still have your web resource. So it's kinda like the all in 14 was. Now there's like a all in 14 o. O.

O one doesn't quite have the same features carried over yet, and o one minutei doesn't have any. It doesn't have, like, attachment or anything else, so it's a little bit limited in that capacity. And I noticed that o one is really more, like, images so far. Doesn't seem to be in documents. It doesn't seem to be set up yet for documents, I should say.

Written documents doesn't seem to be set up for spreadsheets and stuff like that yet. But yesterday was, really the, was 2 for 3 for me because of just in terms of, like, what I thought was gonna be dropping and releasing. And so they released Sora. And naturally, it is, nearly impossible to get into at this point. And that's you know, every it just got completely mobbed yesterday.

I didn't even get a chance to look at it until late afternoon, so I definitely couldn't get in. But you can absolutely see the level of quality and where things have gotten to at this point by comparison to where things were at last year or even earlier this year. We're looking at the the homepage of Sora right now, so we're watching a lot of the video clips that, you know, OpenAI, I'm sure, has selected and put forward as the clips that they wanna show people the most for whatever various reasons. But it's seriously plain as day to see how good the quality is. Like, just how very, very realistic it is.

And especially so, like, it it may be the case where, oh, okay. Like, human stuff, not so great. I mean, the short clips of human stuff is seriously accurate to the degree that if you were using it for, like, you know, a 30 second commercial, a 15 second commercial, or something like that, it definitely passes muster. You could definitely use this in place of having to, like, go buy from Shutterstock or something like that. I thought this was the coolest one.

There's like a little looks like it was like a CGI, sashimi at the very bottom and, pops up into, like, a a little White Rice character. So, you know, just, you know, again, like, sort of example of, like, how it's very cool. You can see, you know, obviously, like, the background kind of morphs away and still has, like, dancing shadow even though there's nothing there. But, yeah, a lot of this is, to me, amazing. And, again, we're at this point now.

So that means, like, mid next year, it's going to be probably twice as good as it is now, which is essentially to say that it'll be perfect. Right?

Yeah. This is amazing to me because if I layer on, like, shows you know, yesterday, we talked about Suno. We talked about creating music and, you know, background music or music with lyrics. And, you know, I didn't talk about it on the show, but I literally started a YouTube channel based on music that we're creating. And when I say we're me, sidekick strategist, creating, I look at this, Nico and Chris, and I go, wow.

Like, if you wanted to do inspirational clips, like, generate me some clouds, generate me a sunset, generate me, this guy doing this or this guy. Generate somebody playing a guitar. Like, the ability to do these clips and mash them up into, like, a music video. And I'm not even just talking for, like, a YouTube channel, but, like, a legit, like, music video for somebody who's, like, producing real art. This gets amazing to me.

Like and just and that's just surface level. Like, dude, look at the bunny. Like, the bunny is just straight up realistic. Although, I had to laugh at the cat. The cat in the the tie and the I'm like, okay.

That's something I would generate. So it's just it's really cool, and I can't wait to get access as well because, you know, every video editor on the planet was probably, like, waiting with anticipation to see if they could get into this bad boy.

Oh, sure. And, you know, it has the same capabilities that Runway does, I believe. So, basically, not off the bat. You know, that's kinda how kinda how it is with OpenAI. But, you know, I say that with adjusting only because of the fact that eventually it's going to be free.

So it's not like you you're gonna get gated for long. But the same features as Runway where you can, you know, expand while zooming out. You can see from like the generated generated video itself, like when it does do, like, zooms and expands, it doesn't morph anymore and it doesn't bleed anywhere near as much. It's almost like predetermining a bit. You know, understanding like what that element is that's going to come next.

It's not I'm not saying that it is. It has little bits little elements of, like, world building to it. They're like it sort of builds its own environment based on your prompt, and then kind of shoots the video based off of that. Would be a very cool thing to see if that was the case, but I don't think that's the case just yet. But, yeah, I I love this only because of the fact that, you know, even when people talk about how cheap it might be to use these types of generative programs, whether it's generative images or generative video, to create whatever it is that they're doing.

You know, the remarks tend to really only come in whenever monetization is involved. But if you remove the monetization aspect of it, realistically, what we're talking about is giving the power of creativity to literally billions of people. That's billions of ideas, billions of creative ideas that we never would have seen before because those people didn't have the ability to do it. So while on the one side, you might be thinking that, like, this is terrible for art and this is horrible for artists and this, that, and the other thing, I can tell you from experience, from, you know, from my own experience being an artist, inspiration is everywhere, and you definitely get inspired by other people's work. You definitely get inspired by other people's styles, but you'll never see them if they don't happen.

So, like, to me, this is amazing. It's really, it's the first time ever in human history that everyone is going to have the ability to tell their own story. I mean, we kinda do now with writing. Right? But, again, the effort involved, unfortunately, and the time also.

Right? So there's time, effort, skill. We kinda blockade it with enterprise. Right? So, like, even if you did write a memoir about yourself, good luck publishing it to get every you know, people to to be able to download it or listen to it or whatever the case may be.

Whereas, you know, this is just again, it's, like, low effort, high output while still getting the idea across.

Yeah. It's pretty amazing. I look at as I'm watching this and listening to you talk, and we have seen, like, things around, like, video games and, you know, generating worlds. And you even said generating worlds, like, in this vid like, the day that these technologies merge into, like, one where it you could just walk in and create a world that like, the Japanese or Chinese lady, like, clip. I'm I'm like, man, I could be there.

Like, put on some, you know, goggles and whatever type you like. I'm not gonna judge for which one you like or hate, but put on the goggles and all of a sudden you can look around and it's like AI generating it, like, as you move. And now all of a sudden you go into the room and, like, of course, in the game, I would be a samurai or a ninja because I like samurais and ninjas. But, you know, like, I'm just imagining, like, the future is, like, super crazy with all of

this. And I think it's important to, again, highlight. It's not replacing much. It's creating, like, into the gap. What George is talking about, all the ideas, especially all the songs of the past weekend.

This would never have happened without these tools. And while you mentioned it as an unrelated story in the Slack, I think it's very much related about this, you know, big advertising agency merger that happened. And the last line of yeah. It says a deal with an estimated value over 13,000,000,000 has industry rattling implications, but may not address client demands for simplicity. Simplicity is being able to use tools like this to create things that you've been relying on advertising agencies and all these other, you know, third parties which basically they profit off of complexity and complication and saying, let's sit down for an hour.

Let's get the idea out of your head. Let's ask all the questions. Then we're gonna go take it to our creative team. We got somebody focused on audio. We got somebody focused on video.

We got somebody focused on the story. Right? Right? Of course, they gotta start, like, consolidate it. I don't know how there's gonna be enough business.

You know? And it's not to mention the lack of clarity that has been around things like advertising. And that's where once you start to put these tools in our hands and really understand, like, do I need to, like, pay somebody else? Because at least there's gonna be, like, let me see what this looks like first before I ask somebody else to do it, which is a power we've never had before. And then how soon before it's like, oh, I think we can run this.

I think this is good enough. And do I need 10 other people, like, looking at it, kind of going through the motions to make this quote unquote better or passable?

But what happens, right, and especially from an agency point of view, it would seem from the outside that, like, this is going to, like, erode that, like, to your point where peep like, people within the org are gonna have the ability. So, like, why hire out to the agency? What I'm seeing is, like, this parallel that's going on right now, and it's starting at the AI companies, but I I see this rapidly happening, like, just starting to multiply. I'm seeing from the AI companies individuals break off and start their own company because they were good at that one thing. Like, the companies that are breaking off, Miramarati is doing her own thing.

Ilya is doing his own thing. They're not trying to replicate what they like, necessarily what the company was doing bef that they left. They're, you know, specializing either in audio or video or sensory perception or whatever it is that they're they they wanna do. Right? And I see that happening with industry as well.

George might be spinning tables. You know what I mean? Like, that like, I was telling my brother about this, that this is the game changer. To me, the singularity is the moment at which humanity either well, really to me, decides more than realizes, because just realizing it doesn't make it happen. The moment at which humanity decides, hey, I don't have to do what I do every day.

I can do what I love doing instead.

Just even taking this out of big business, the amount of solopreneurs that you will see over the next one to 5 years in things that you never thought that you could be a solopreneur in doing. Listen. I was I was talking to my son about this whole music thing, and he's like, oh, I used that back in the day a little bit, but holy crap now. Wow. And And I was like, here's an idea I have, and he goes, oh god.

That's a great idea. And I'm like, right? That would've there's before, it's impossible to, like, do some of these things. So, like and here's the fun. I think this is the creativity episode because what's funny is we have to pick an app, and we have to pick a prompt.

And so, my prompt is also a creative prompt, and I'm, you know, I'm very curious person. I'm creative, or I like to think that I'm creative. And so one of the things that I've really gotten into is trying to create the most photo realistic art. And, again, I'm going in a very direction of, like, I want it to kind of be very real in some scenarios. Now there's other times where I'm like, yeah.

Make this look like origami. Like, okay. Make this look like a vector. But and so what I wanna talk about is this idea of the words that you choose, things like photo realistic and suggestions. By the way, I'm not trying to get it to create the photo here.

It's not my goal. Then notice I'm like, give me robust prompts. Use the best prompt framework. Like, I'm even stating almost a question. Like, I don't know what the best prompt framework is, but whatever it is.

And then look at this as well as professional camera lens and lighting details in the prompt, but not in the actual images that we'll generate. And so I want you to use the settings, but don't put the stuff in my image. I don't need a guy climbing a mountain with a camera around his neck. Like, that's not what I'm looking for. Right?

And stay away from words or text in these prompts, and make them very creative. Now what I'm doing is I'm like I'm kinda tuning it. Like, hey. When I tell you to give me choices, be creative in the choices that you're suggesting, not just give me dumb everyday, like, suggestions. And so I literally give it, like, a title, more than a feeling, love as the fuel of growth.

And it gives me this a warm and intimate scene capturing a couple sitting together on a cozy wooden bench in a lush sundeep. Like, boom, boom. Like, I'm like, oh, yeah. We're heading there. However, I want ideation.

So remember, I want 4 prompts moving forward. I want you to give me 4 prompts because I wanna be able to look and say, oh, I like that idea. I like this idea. Let me pick and move forward with that. And then I get down here, and it gives me 4 prompts, and I'm like, okay.

Cool. I I like this blurred background, so I'm gonna get some. But then I come down here and I go, hey. Remember, these are to be pro camera lens and lighting. Please try again.

And so we finally get to the point where we get prompts like this. A couple planting a tree together in a peaceful meadow at golden hour. Golden hour? It knows what golden hour is. Canon EOS R5 50 millimeter f 1.2 lens.

Okay. Let's go. Like, we're shooting photos at this point. Right? Like, you can see, like, the depth and what it's doing.

And, literally, we're just giving it little bits of information. So the real deal Holyfield here is now we take these prompts that I'm getting, and I take them over to, like, mid journey or flux or something like that. And now I end up getting, like do you see the wrinkle? Do you see the hair? Do you see the ring do you see, like, the the sparks flying off?

Or, like, here's the woman actually planting a plant in, like look at the cracks in the soil and the in the background or, like, this dude climbing the mountain. Like, he's been squinting for a while. Like, look at the, like and the hands look right and the in the snow. And so, like, I got a fisherman here. And so if you just start to look at when you use the tool to create the prompts, like, look at the red in the river and, like, the little details in the sparks, the things that you can create when you simply just go back and realize, I don't know everything, but I know a few things.

And so can you choose the few things I know and the many things that you to do the thing that we're trying to accomplish. And so if you're trying to get photo realistic prompts for imagery, this is a way that you might kind of daisy chain it together to go in a direction that you wanna go. And then, again, now you have copy and pastable prompts to go into midjourney or Flux or whatever. Heck, you could take it into gamma. If you're using gamma for your presentations, that's probably an app we should talk about in the future.

Now all of a sudden, you got these specific prompts for the imagery that you're gonna use in your presentation, and and there, you've got, like, 7 image models that you can pick from in gamma. They, like, bring them all into one place. Anyway, that's that's the prompt of the day. Be creative, be curious, and let it be a helper for what you're trying to do.

Yeah. Collaborate with the tool. I mean, you can go both ways where it's like, you know, here's 5 words, make an image. And sometimes you might be surprised and and like the outcome, but most oftentimes not. In those situations, I found it very hard to, like, course correct without, like, just starting a new chat.

But also on the other side, when you get so prescriptive, there's definitely a point where you lose access to the ability of the AI to help you because you're being so prescriptive. And when you put the effort in to being that prescriptive, and you're not actually a photographer, you're often disappointed with those outcomes too because you don't know what the hell you're talking about. And that's where, like, again, there's a lot of just this creative partner aspect to say, hey. You know, I'm not a professional photographer. I think you know some things.

So this is what I'm thinking about. Let's flesh it out together.

The other thing too is you might not be a professional photographer, but there's 2,764 YouTube channels that are. There's 5,117 blogs that are. So, like, imagine this. Right? Let's just go back to what we're talking about here.

Ask the question of what are all the photography terms that I should know about when creating amazing photography? Okay. Now I've got the thing of term. Hey. Look at all of these terms and understand what they mean when creating dynamic imagery.

Okay. Now we're gonna build a dynamic imagery. Okay. Now we're gonna build a prompt, but you know what I mean? Like, again, it's it's it's like, how do you learn in real life?

How do you teach in real life? How do you collaborate in real life? Because, by the way, it's how do you teach it because it's gonna learn so that you can collaborate so that you can build. It's not anything new. It's just done in a new way.

In in these situations, like, start out with, I wanna use this tool for x y z to create this thing. Right? You might even be using that tool to do the thing, but you start it off like George says. We're not creating the picture right away. You know, when you do that and it has a knowledge base or it's it's in a custom GPT, you get to focus less on the kind of feeling that you're trying to evoke.

And it's just like we're in this in this space. I'm asking you to do this thing. It's automatically gonna apply that context to the thing. And that's how I was creating songs, like, over the weekend. I just went into the projects I already had.

Hey. I'm looking to create a song about this. And it gives you a lot of the context of the thing you're working on. And I think that's the part, like, with all of this. If you're coming at it from scratch every time, call us up.

Like because the foundation building, like, you're basically building out this this world of, you know, creativity and and productivity and all the ittys, maybe. I don't know if there's an easy way to pull up the list of those words. Maybe just apply AI to that. But the ability to work off of what you've already been done or what what has already been done, what you've already accomplished with the tools is just really, really powerful. And especially if you're paying for these tools and and you're not leveraging those capabilities, it's one of the reasons we're gonna start calling out apps every day.

You're missing out. And just like kind of in the way your brain works, like, when you experience something, the next time you try to do that thing, you got a base of knowledge to work with. It's fun to be able to do the thing same things with with AI.

You just need to do something like be the best you possible and go build with AI or something about building with AI. To me, we're moving into a world of action. We're gonna tell you stuff. Go do stuff. So embrace AI, and let's build.

That's a wrap for this episode of wake up with AI. We hope that you feel a little more inspired, a little more informed, and a whole lot more excited about how AI can augment your life and business. Always remember that this journey is just the beginning, and that we are right here with you every step of the way. If you love today's episode, don't forget to subscribe, share, and leave a review. You can also connect with us on social media to stay updated with all things AI.

Until next time. Stay curious, stay empowered, and wake up with AI.