HubSpot Social Media Agent, Brand Building Blocks, and AI-Helper

In this insightful episode of Wake Up With AI, Chris Carolan and George B. Thomas walk listeners through a hands-on journey of setting up a brand voice in HubSpot’s Social Media Agent. This episode focuses on how to strategically configure AI tools to enhance social media management while maintaining a brand’s unique voice and tone. They discuss the necessity of creating detailed brand guidelines, using external tools like ChatGPT to speed up setup, and emphasize the human-centric approach to integrating AI into workflows. A must-listen for marketers, HubSpot admins, and anyone curious about using AI to scale their brand messaging without sacrificing quality or authenticity.

Key Topics Covered:

🛠️ Why Strong Brand Voice Guidelines Matter in AI
George and Chris stress the importance of building a comprehensive brand voice and tone guide. They demonstrate how a structured document detailing relatable language, avoided terms, and consistent tone lays the foundation for setting up AI in a way that truly reflects the brand.

Quote:
“A brand voice guide isn’t just for AI. It’s your blueprint for showing up consistently and authentically—across the board.” – George B. Thomas

Reflective Question:
How clearly defined is your brand’s voice, and could it be enhanced to work better with AI tools?

📲 Using ChatGPT to Supercharge HubSpot Setup
George shares how he uses ChatGPT to streamline setup for HubSpot’s Social Media Agent, leveraging prompts to refine brand tone and create consistent messaging. They highlight how having a detailed setup outside HubSpot enhances the final results, making the setup faster and the results more reliable.

Quote:
“There’s an assistant that’s smarter and faster at typing than any of us—use it to save time and maintain quality.” – Chris Carolan

Reflective Question:
Where could AI be used to accelerate your setup processes in platforms like HubSpot?

🔍 Advanced Settings for Brand Voice Customization in HubSpot
Listeners get an inside look at HubSpot’s expanded customization options, including brand voice settings, inclusivity preferences, and channel-specific tones. George emphasizes the importance of tailoring the agent’s setup to reflect the brand’s goals and values.

Quote:
“If you don’t give your AI assistant clear brand guidelines, it’ll end up creating generic content that doesn’t resonate.” – George B. Thomas

Reflective Question:
Does your brand voice align with your mission and values across all communication channels?

🚀 Empowering (Not Replacing) Your Social Media Team with AI
Chris and George talk about how the HubSpot Social Media Agent can empower a team member to be more effective by providing social post ideas and templates. They clarify that AI tools are meant to assist rather than replace team members, stressing that AI can take over repetitive tasks, allowing human creativity to shine.

Quote:
“AI is not here to replace you. It’s here to empower you to do more, better, and faster.” – Chris Carolan

Reflective Question:
How could your team’s productivity improve with an AI assistant for repetitive tasks?