Amazon Nova, NVIDIA Nemo, and the Value of Data

Welcome to wake up with AI, the podcast where human powered meets AI assisted. Join your hosts, Chris Carillon, Niko Lofakas, and George b Thomas as we dive deep into the world of artificial intelligence. From the latest AI news to cutting edge tools and skill sets, we are here to help business owners, marketers, and everyday individuals unlock their full potential with the power of AI. Let's get started.

Good morning. Happy Wednesday, December 4th 2024. It is another day to wake up with AI here with Nico and George. How you fellas doing today?

I'm doing well. Another exciting day. Another exciting day of news and, some amazing developments. Looking forward to sharing my stuff, but also looking forward to hearing hearing a little bit of news from George.

Yeah, buddy. It's exciting times, Chris. How are you doing?

I'm doing well.

I know that you threw something in the chat just before we jumped on, George that was related to, an announcement from Amazon.

Yeah. It's interesting because there's a race for everybody to have one. Right? Although Amazon, it's not about having one in this case. Like, they released which, by the way, I haven't been able to figure out if we can actually go play with these yet.

I think this is more of, like, an announcement of where we're going. I love their image, by the way, of of a dinosaur sitting in a teacup. It's absolutely amazing. But they are releasing Amazon Nova Micro, Amazon Nova Lite, Amazon Nova Pro, Amazon Nova Premiere, Amazon Nova Canvas, and Amazon Nova Real. And it so this is everything from, state of the art image generation model, state of the art video generation model, Amazon's multimodal, complex reasoning tasks or best teacher is the words that they're using in there.

So there is just a ton of interesting information in this article. If you search for Amazon Nova, by the way, all the places point to this article on Amazon's website. It's super interesting to me. One of the things that they made a point to kind of point out was the low cost versus other models to actually run what they're doing. And then I, of course, am a big fan of pasta and Italian foods.

And so one of their examples was a YouTube video where a pasta company could basically use their video generation model to do an ad to create an ad for a product. And, literally, this is a city made of pasta and meatballs and sauce. And I'm just, like, dang on. This is cool, and I just wanna get my hands on it and getting creative.

And it is amazing stuff. Like, we're in this period right where and and if you're watching, you're able to see just, like, how far along these things are. Right? You know, 6 months ago, 8 months ago, we were in a an era where I'm sure that they went yeah. I can actually tell because I could see the pixels moved around.

The quality of the text on this video generated stuff is amazing. There's really no comparison. It's really awesome to me that Amazon waited this long because they did what Apple would normally do. They waited until they had something like you know, I mean, it's perfect, in my opinion. Like, this to me is the you wanna talk about, like, the disruptor to Shutterstock, disruptor to Imagefly, like, any of those.

I don't know what stock image companies are doing right now outside of being scared.

I mean, I've used a couple, like it's it's funny because it used to be the go to, and now it's the well, if I can't get, then let me try to see if.

To me, they become the training deck. Right? They become the training information, which is funny because we talk about the fact that the models have trained off of publicly available information and why aren't people getting paid for their publicly available information that was used for training the model. But then the people who generated content for the platform that's reselling their content to other people is now using that content to train models, which was not something that the original content creators were queued in on when they submitted to the platform. But now their stuff is being used for that.

Are they getting compensated for this additional use that they weren't? I don't wanna get too deep into it. But I just I think it's awesome in the same week that we've had a new model not new model release, but well, technically, new model release from Amazon. We've had a new model release from NVIDIA as well. Their whole, NEMO series, upgrades are out as well.

We're not seeing a new model release from OpenAI just yet. I'm sure it's right around the corner. The video that is coming out of Nova is is really amazing. Right now, we're watching a, a football clip, basically, that's been put together. And honestly, it's it's really, really difficult to try to find the error.

So this one's interesting. So the football clip that you're looking at is actually a football game, but they were showing off another feature of their AI. What they did is they just basically said, describe what's and it's a silent clip, by the way. There's no audio. And they said, describe what's happening in this video.

And so, again, if you go to the article, the output was from from the prompt, describe this video. The output was, the video depicts a football game in progress on a green field. Players from 2 teams, 1 in yellow uniforms and the other in white, are engaged in a play. The quarterback from the yellow team throws a pass to a receiver who catches the ball and begins running downfield. Defenders from the white team pursue him attempting to tackle him.

The play culminates in a tackle bringing the receiver down on the field. Like, that is the description that it gave of a silent clip of a football game. Here's the thing. Think about marketers. Think about video SEO.

When systems are getting to the point where they can do that on a silent video clip, what do you think with what you show and say and do in your videos in the future, what it will mean to the understanding of anyway. I just I'll stop.

Yeah. And if you haven't clicked the button in your HubSpot portal yet, it's the setting for letting AI basically do this for your files, all your files in your portal. I talked about it this morning. It's really good now, and it's like you could easily find Shutterstock stuff by just typing in keywords. Meanwhile, if you didn't have the perfect naming conventions in your file storage, like, you were scrolling for days to find that thing.

Now that whole setting is for this in terms of AI, just being able to look at the file. That's where, like, I'm interested to see. There's an event coming up, I think, in the connect community about how to be found in AI search. And it's like, can we just, like, fill in the blank before search? The answer is content.

Good, valuable content. It's how you get found. And now if it's there, like, we just put it there, you don't worry about structure and less so than before. There's always strategic concerns to Think about, but also don't overdo it. I guarantee there's people, like, that are still trying to apply their their keyword mindsets.

And just when you that description from AI, like, come on. That was on the money. They're like when is when is Thursday night football gonna have the first AI commentator?

I think they already have. I know that ESPN already had one, and I know that we had one for the Olympics, actually. So I'm not entirely sure. Let's see. Paris Olympics, NBC uses AI version of Michael's voice to do some AI recap.

I mean, like, real time, especially when it's for, like, for color commentary.

Yeah. Yeah. Like, I could see it happening, like, really, really soon.

A lesson here. Like and, of course, Amazon always goes big platform. Like, here's everything. They can only do that because they have all of the data, all of the content, all of the consumer behavior. I think back to when I was inside a companies talking about how important it was to understand the value of of the data that we have in the system that the company has, and it's just sitting there.

There's no chief data officer. There's no nobody in charge of leveraging data and data. This is what that looks like. I keep saying almost every, you know, agent update that we talk about related to HubSpot or anywhere else, they only work if they've got great content and great data to work with. And it makes sense to see this amazing things coming from Amazon who have all have been setting the bar for a long time on what they can do with data in terms of convenience and speed and just giving you an experience that you want.

This is we use them as the Amazon buying experience for a reason when we try to help every other business create online buying experiences. Now we're seeing it in AI mode. So when do I get to talk to Alexa? Like, I can, chat GPT.

Right.

I believe that's here soon.

Real

soon. I wanna say Alexa got a slight upgrade, but it wasn't much. And I can understand why because that's gonna take a little time, understandably, because Alexa's already tied into your financials, your purchasing power, that kind of thing. Right? So it's gonna be a little bit before the autonomous guardrails hit that.

And when I say a little bit, I mean, like, 3 bloods, 6 bloods, like, 6 months tops. I'm kinda, like, overreacting on this stuff. Mogadot just gave another interview. Not interview, but just did a little clip and talked about where he sees things in, like, 2026. And so I just wanted to play that really quick because I know that that's another nice little eye opener.

So far until today, technology has always meant progress, more and more and more and more, easier and easier, faster and faster, if you want. So my original prediction was 2029. My current prediction is 2026, which basically is the point at which technology is so advanced that the rules of the game change.

I just wanna stop there. I don't wanna keep going because I could that's 30 seconds of a 6 minute clip. I urge you to go watch the rest of that. I'm sure that you will after having heard that little bit. That's one of the smartest people in the industry, in the field, who's currently working on these projects, telling you that his prediction from 29 is now down 3 years to 26.

It's an expert in the field currently working in it every day. Shorten his expectations by 3 years. In terms of, like, singularity event, is really what he's talking about. A lot of people thought saying like, even I thought singularity event was, like, 2030, but I was wrong. I'm happy to be wrong about that one.

What is so profound about this statement? Something that that George brought up for once, I get to take something George did and twist it into my daily stuff. So George is talking about how Amazon's got their model. OpenAI's got theirs. Anthropics got theirs.

Apple well, Apple doesn't have one. Google has theirs. NVIDIA obviously has NEMO and NEM. Runway also has their video models and everything. What's small is coming towards well, folks, we we told you a while back that a company had decided to say, hey, you know what?

Eff it with having to do anything with 3rd parties anymore. Technology is there. We should just build our own and tell everybody else to to hit the bricks. Klarna decided to put on its big boy pants and say, hey. You know what?

We don't wanna be beholden to other companies anymore for software, so we're just gonna design our own. And they did. And they kicked Salesforce to the curb, and then they designed their own CRM. And now they run on it, and now they sell it. The 3 of us were talking about yesterday this instance of, like, okay.

Well, what what does the future really look like? And I posed the question that's that's a very interesting view because what does a future look like where everyone has the capability of doing the exact same thing? When I talk about, like, 0 cost production and when I talk about, like, 0 cost development life and and, like, world and world of abundance, the like, we're getting there. We're rapidly getting there. But this is exactly what I'm talking about.

The abundance to a degree where an extremely large enterprise scale company can kick another enterprise company to the curb that others would have thought, no. You absolutely need. And this is not a knock. This is a what what is this? It's a wake up call.

That's what this is? It's not a knock. This company said I don't need HubSpot and I don't need Salesforce ever. They're still in business. They're still one of the I think they are the top split payment provider next to, I think, Afterpay.

Amazon, obviously. But I don't know what kind of shivers that should send out to the world, but they should be pretty hardcore. The fact that quite literally I mean, like, this is this is not a massive company. This is not a so Klarna is not a software company. They're a finance company.

A finance company designed, developed, launched, and implemented its own software platform for itself and is now selling it to other people. They are not in the software business. Wake up. Been trying to wake you guys up for for such a long time now. We started this show for this reason.

I couldn't have been more like the boys, though. I couldn't have been more excited yesterday when when I saw this piece of news, because I've been waiting for this for some time. Ever since I first heard that that Klarna made this move with Salesforce. I was extremely interested to see, okay, are they not only going to create their own CRM, but also turn around and enable it for other people? Yep.

And guess who they're coming after? Look at the design. Look at the layout. Who they coming after? Shopify.

Well,

I mean, it makes sense. You're you're a finance company, and you you know people are buying stuff. So what would you lean into? It's it's funny because when you talked about this yesterday, I was like, okay. I know this is a thing that, like, my daughters use to, like, be able to buy stuff, and I don't know if that excites me or not.

But it's funny because it depends on, like, your relationship with the brand. Because my daughters came home last night from a trip they were on, and I was like, hey. By the way, I just wanna throw this out into the living room as a conversation point. The company that you guys use all the time, Parna, they launched the CRM. Here's the immediate response from one of my daughters.

Oh, well, then it's gonna be awesome. And I was like, wait. What? And she said, well, then then it's gonna be awesome. And immediately, as soon as she said that, my head started to flood into, like, well, are they gonna have a partner program?

I don't I don't know. I started to wonder, are they gonna have a partner program? Like right? So now all of a sudden, again, I'm not even talking about AI right now, but, like, not even AI. Just everything immediately has the potential to change.

Like, how many people are disgruntled being a Salesforce partner, a Magento partner, a Shopify partner, HubSpot partner, dare I say, and just are like, oh, well, then there's a new ocean that I can go play in. I don't know what this means for any of us or all of us, but it's like, how fast did this happen? How easy did this happen? And then and then what I want you to do as a listener or viewer is imagine your industry and your competitors and everything that we're talking about and how fast and how easy could all of a sudden it just be completely different right next door to you.

It was probably a little bit sooner than that. It was maybe god. Time is a fickle thing right now. I wanna say it was, like, maybe July ish, September. But that's a timeline for you.

July ish, September, October, Clarnet headline, Clarnet ditches SaaS platforms, Salesforce and Workday.

Platforms. Yep. Yeah. And and slash discount.

Workday is project management. Right?

Yeah. Yeah.

Yeah. So CRM and project management.

2 largest SaaS outsourced platforms for any company.

It's funny because my brain, when I look at this title, it goes to the fact of, like, there's something you said a couple episodes or a couple weeks ago where it was like, I'm making numbers up, by the way. Go back and listen to the actual episode. For every dollar spent, you $6,000 made.

Like Between 38.

Yeah. It's very good. 38, not 6,000. And so I'm looking at this, and I'm like, well, how much did they save by not having Salesforce and Workday, and how many heads actually got slashed here? And if you're a finance company and you're trying to figure out the ROI of AI, you just kinda figured it out.

Yeah. Because you're talking about not only the external costs, but you also not for nothing. Guys, it's not like I don't know that I'm talking about my own job when I say this stuff. Yeah. They also cut the headcount on admins because you don't need admins to run those software platforms.

Now you need Kornet admins. Right? I know that kinda sounds kinda scary to you guys, but at the same time, sit back and settle on the fact that you have a job that is not dependent upon a degree. You're the admin of a software platform and that's why you're the admin of that software platform. You didn't go to college to be the admin of that software platform.

You didn't go to college to learn how to use HubSpot. You didn't go to high school to even start to learn how to use CRMs. You didn't know about any of that stuff. Even when you were taking your marketing degree as, like, sales marketing person, you probably barely knew much about CRMs except for the fact that they are all terrible and are really slow. So don't fret.

Right? When we talk about, like, where are the new jobs? Klarna just did that. Now there's a new CRM out there. Now it needs new admins.

Now there needs to be people who are client admin proficient and understand how to use this platform. Right? So it's another admin role that opened up. Right? Is the CRM pie like, real realistically, all that's happening is, like, the pieces of the pie are shifting in size.

Salesforce is going to dwindle down to whatever size it should actually be as opposed to the over bloated size that it is currently, and all the others will shift around accordingly. But, basically, where there was dominance by one particular aspect of the sector, I don't know, Google, it's now going to get split apart and broken apart astronomically, and there's going to be way more competitors. We sit here and and talk about the fact that, like, there's no room in any of these spaces to grow. That's because you don't know any better, guys. You think that there's no other players in the game except for Chrome, but that's because you don't know any better.

There were no other players who were allowed to even get to the forefront for you to be able to play with them. If we ever actually got a third option, it'd be cool. Right? It might might upset things and that's what's going to happen. That's why they say this is a great disruptor to things.

Because of the fact that you can't stop what's coming. You can't stop the options that are flowing out here. I think it's a a touting point. I'll leave it to the man in charge. But all I can say is that we are definitely at the forefront of something on this show.

And you are definitely getting some very, very, very inside information, I would say, compared to other people. Only because of the fact that I don't know. We got tapped on this show. Oh, Chris, you I I don't know if you wanna tell Chris, but all I can tell you is that other people that we shouldn't even be concerning ourselves about are are talking to us about the same content that we're putting out now. It's gonna be out there before you'd know it, guys.

It's so fast. It's moving so so fast. Within 6 months, an enterprise level company spun up its old CRM software.

I was on a demo yesterday with the video event platform, and I was reminded of all the times it's been a while since I've done this, but, like, every time I'm in a demo and, like, it's clear no matter how much I tell them I'm going to integrate with HubSpot, HubSpot is the massive platform we're going to use for all the CRM things, all the marketing things, all these things. They can't help but tell me all of the email marketing things that the tool can do. And it's like this race towards platform has been happening for a while, and it's like there's an expansion before the contraction. But when you start off with what George's daughter said, like and that's the reaction right away. Like, those people are closer to, like, being a part of that contraction.

And that's where finally we're at the point where when I was inside of organizations and you know that everybody hates the thing, Salesforce, ERP, whatever it is, and IT just like, yeah, but it's a thing. Sorry. And I said over and over, it has to matter when everybody hates it. That has to matter at some point, and that's where now it's wide open. Like, we do not have to live in this reality where we have to use these systems.

Again, this doesn't handle all of the human adoption and things like that, but that's what we just see with Clarnett. That's how they chose to handle it. Right? All of the people required to admin these systems because they are so complicated and everybody hell hates them, and you can't get people to adopt it. So you have people inputting data for other people.

Like, everybody's known for a long time. That's a huge waste of resources, and now they don't have to settle for it. In in the meantime, there's always gonna be things like, no. That Klarna is not a CRM company. So when they say CRM campaigns, I hate everything about that phrase, but it's going to fit with their target market.

But now, like, as we get into this conversation about how important it is to position, in our case, HubSpot in a conversation about what a CRM should be doing for you, what a platform should be doing for you. It's gonna muddy the waters when now everybody and their brother has a CRM, which we are already almost at. Now we're gonna be there. I mean, I can't imagine Shopify takes too long. That'd be crazy if if they didn't.

Because at the end of the day, you need customer data to make all these customer focused systems work, and that's just fields and tables, and you you put it together. And but like Niko said, it it creates a lot of opportunity, but don't dig your heels into being an admin. The admin stuff, the black and white, does it work or does it not work? That's the stuff that AI can already do very, very well. If you can get your company to see you as a people provider, as a people enabler, like, that kind of admin, that's where we still need humans using these systems and learning how to talk to people, learning how to use AI to help the people, right, instead of do all the things for you.

Like, there's gonna be a lot of value in those roles. There's already a ton of value.

It's a matter of being at the ready. Right? Being in the know and being aware. And probably the best way that you can do that is to wake up with AI.

That's a wrap for this episode of wake up with AI. We hope that you feel a little more inspired, a little more informed, and a whole lot more excited about how AI can augment your life and business. Always remember that this journey is just the beginning, and that we are right here with you every step of the way. If you love today's episode, don't forget to subscribe, share, and leave a review. You can also connect with us on social media to stay updated with all things AI.

Until next time. Stay curious, stay empowered, and wake up with AI.